Toolkit · Design · Desirability
Validate Before You Build Kit
Test demand before you spend. Talk to the people you're building for, rank your riskiest assumptions, and decide on evidence.
- Interview script and question bank
- Assumption map and ranking worksheet
- Evidence tracker database
- Go / pivot / stop memo template
- A Claude skill that walks you through it
Preview · 5 tools
A look inside.
What you'll be able to do.
- Frame the ideaWrite the problem and the customer in one line each.
- Rank your assumptionsFind the one that would sink the idea if it were wrong.
- Run five interviewsWith a script that avoids leading questions.
- DecideGo, pivot or stop, with the evidence on one page.
Notify me when it opens.
Leave your email and we'll tell you the day Validate Before You Build Kit opens. One email, then nothing else unless you ask for it.
Your price counts towards Validate Before You Build if you buy it within 30 days. Licensed for your own use, not for resale. See our terms.
Good to know
Who is it for?
Founders with an idea or an early prototype, and professionals testing an idea at work.
Can I share it with my team?
It's licensed for your personal use. For a team, ask us about team seats.
Can I get a refund?
Toolkits are digital downloads, so they aren't refundable once downloaded. Check the contents list before you buy.
Does it count towards ESC?
Yes. Toolkits come with ESC, and course buyers get their course price credited towards ESC within 30 days.